Try to use Alt tags if the emails you send have images. If any of the images do not load or are prevented from loading, these tags will display instead. You want to make sure that you add a relevant description to the tags that you add, this way whoever is viewing the email can know what the purpose is of that image. You should also use descriptions for your links.
Write concise subject lines. Your subject line should have no more than 60 characters to optimize the chances that it gains your customers’ attention. Emails with brief, captivating subject lines are much more likely to be opened by customers than emails with wordy, protracted subject lines. If a long subject line is unavoidable, be sure to include any important information first. Your emails should contains calls to action. Your subscribers should have no doubts about what action you want them to take when they finish reading your email. If you have links, make them obvious and include the instructions on how they should be used. These messages can be repeated at the beginning and the end of your messages. Emailing a free report or similar product to new clients is a great follow-up tool. Add a line to your email that entices them to act now. You can end the email by making the offer a limited time one or limited to a certain number of people. This will provide a sense of urgency and might prompt consumers to react.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
While in the opt-in process, be sure to ask for the names of your customers, especially their first name. When you have this information, you can personalize email messages for personal attention. The emails that you send to them will stand out because recipients won’t feel quite so anonymous.
Be sure that you’re not sending out marketing emails that are unsolicited. Messages sent to recipients who did not request them are at risk of being marked as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Ensure that your messages get right to the point and that they’re concise. Nobody will read more then a paragraph or two within your email marketing message. Customers have a limited amount of time that they are willing to devote to marketing emails. If you make your point quickly, readers will come back for more. Be sure that you have a reader’s permission prior to adding them to your mailing list. If you send emails without permission, it might be considered spam. This could end up hurting your reputation, causing your ISP to block your emails.
Be consistent in your email marketing format to help establish your brand. People will begin to recognize your emails and feel comfortable with them. Don’t send completely different designs with each email. This practice makes it more difficult for customers to recognize who the emails are coming from. Feedback from your subscribers can help garner your success. Send out however many emails you choose to, but you really need discover what your subscribers like in order for it to become a success. Inquire about what customers like about your messages, as well as what they would like to see changed. Your customers will stay loyal if you listen to them. Your marketing emails should contain rich content to complement the request for business. Offer special articles to your subscribers that may not be on your site. Include privileged access to special offers or sales for services and products. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
Never send out emails that are unsolicited. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
If you keep track of your subscriber’s birthdays, be sure to send out a birthday email. Design your email automation to send these out to every subscriber. It’s fine to include a discount offer, but the main thrust of your message should be a friendly birthday wish, not marketing.
One key tip for those looking to improve their email marketing strategy is to build an organic list. This is far preferable to purchasing lists that contain subscribers who may not have any interest in your business. Rather, collect information organically and grow your email recipients over time.
You can enhance your email marketing by choosing to include social networking sites, such as Twitter, YouTube and Facebook. They’ll be able to get your message out to an even larger audience without you so much as lifting a finger.